One of the most responsible ways to use packaging is to make sure that you’re choosing the most suitable packaging for your products. We’ve all seen how some products can be overpackaged, or how some brands don’t integrate sustainability into their design process, but good packaging can be fantastic!
For artisan brands of jams, chutneys and preserves, there are certainly some traditional packaging expectations, and while you can choose to disregard those traditions and go your own way, you can also embrace those expectations and use them to your advantage.
High quality, individually-produced jams, chutneys and preserves (also including increasingly popular goodies like chili jams, kimchi and pickles) are delighted to be packed into glass jars. And with good reason! Glass has the looks, the personality and the sustainability credentials to swipe right every time.
Sustainability Appeal
Endlessly recyclable without any degradation in quality, glass is – understandably – easily recognised as the sustainable choice, aligning with brands that value eco-friendly choices. The need to promote the ‘reuse’ element of glass is clear, too, with the second life (and beyond) of glass especially possible for easily-reusable hexagonal jars and classic round jars with wide necks. Remember, too, that consumers are already largely comfortable with recycling glass in local collections, so there is no steep learning curve.
Regulatory Compliance
Glass complies well with EU food safety regulations, such as the EU Framework Regulation EC 1935/2004, which is dedicated to ensuring that no harmful substances migrate into food products. This certainly answered a common question for artisan brands in the food sector, as compliance is essential for consumer safety and building trust in the brand, especially if you’ve got ambitious plans to scale into larger markets. Starting with packaging that can grow as you grow makes perfect sense, especially when you’ve got a packaging partner like Pont on your side.
Supports Shelf Life
Glass provides an inert, airtight environment that keeps the deliciousness of your jams, chutneys and preserves safe and sound. Keeping the freshness of your product maintains the shelf life too – without adding preservatives – which is also a strong branding message and useful for consumers who want to get the best bang for their buck.
Traditional luxury
The premium look at feel of glass is traditionally associated with quality and luxury, yet it also delivers on a sense of ‘a life well lived’ too, which is a powerful message for artisan producers. Glass is transparent too, meaning customers and potential customers can see your product without buying it, so they can ‘buy into’ the brand, highlighting the artisan, authentic appeal.
If you’d like to talk to a packaging expert about how glass jars would be ideal for your artisan jams, chutneys and preserves, contact Pont, and you’ll be able to ask whatever questions you may have.
